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History of Cadbury India Ltd.

1948

- The Comp. was Incorporated on 19th July, as a private limited company under the name of Cadbury-Fry [Indias] Private Limited and commence business soon thereafter. Manufacturing facilities were set up gradully.

1964

- The Comp. undertook at its own cost & responsibility the development of cocoa growing in the country. A specialist cocoa advisory service was created. A cocoa research centre was also created together with seeding nurseries & distribution centres.

- Through its subsidiary, Induri Farm Ltd., the Comp. had set up facilities near Pune to breed cattle that would give improved yield of milk at economic feeding costs.

1967

- Cadbury introduced the `Five Star & Gems' chocolates in 1967 and 1968 respectively.

1977

- The name of Comp. was changed from Cadbury-Fry [Indias] Pvt. Ltd., to Cadbury India Pvt. Ltd., on 7th June. It was converted into a public limited Comp. on 11th June. An agreement was entered into with Cadbury Overseas Ltd., [COLs] U.K., on 3rd May, for technical services concerning new products & processes.

- The Comp. entered into an agreement with CSOL for grant of a licence for continued use of word `Cadbury' as part of the Company corporate name.

- The Comp. was grated a letter of intent for manufacture of 6,000 tonnes per annum of processed vegetable oils/fats [cocoa butter substitutes] wholly for export.

- The Comp. also received a letter of intent for setting up manufacturing facilities in Jammu and Kashmir for production of apple juice concentrate. Approval of Government was received for technical collaboration with Bulmer of U.K.

- Shares subdivided on 22.03.1976, 13,60,905 bonus shares issued in prop. 10.50:1 on 28.04.1977. 9,93,677 shares issued [prem. Re.1 per sharess] 1,43,677 shares reserved for allotment to resident Indian directors their friends & employees & 8,50,000 shares offered to the public in July.

1978

- In December, CSOL disinvested out of their holdings in the Company, 2,90,515 equity shares of Rs 10 each through an offer for sale at a premium of Rs 3.50 per share as follows [is] 1,30,515 shares to V. Mallya & M.L. Apte & [iis] 1,60,000 shares to resident Indian shareholders as rights in proportion 1:10 out of which about 60,000 shares were reserved for Indian directors & employees of Company.

- After the offer for sale in December & new issue of capital in May 1979, the non-resident holding in the Comp. was reduced to 40%.

- With a view to upgrading the present technology, improve quality of the products, the Comp. proposed to acquire technology & process know-how from Cadbury Schweppes plc. [CSPs], who offer the said services only to their wholly owned subsidiary companies.

- The Comp. allotted during Jan.-Feb. 1993, along with its Rights Issue, 22,92,000 equity shares of Rs 10 each at a premium of Rs 90 per share to CSOL.

1979

- Industrial licence for apple juice project was received & the project was commissioned on 16th September, 1980.

- 5,15,808 shares issues [prem. Rs 2.50 per shares] in May 1979: 70,000 shares to UTI & 40,000 shares each to LIC & GIC; 44,760 shares to Indian directors & employees of Comp. & 3,21,048 shares as rights to resident Indian shareholders in prop. 1:4.

1981

- The Comp. received a certificate to manufacture 2,200 tonnes of chocolates at Indori.

1982

- On 17th December, the name of Comp. was changed from Cadbury India Ltd., to Hindustan Cocoa Products Ltd., consequent to 60% of its shares being held by Indian public.

1984

- 12,00,000 bonus shares issued in prop. 2:5. - The Comp. launched its dairy milk chocolate, which has now become the flagship brand of company. A diversification into the ice-cream market in 1989 by introducing Dollops was undertaken in a strategic alliance with Brooke Bond India [a subsidiary of Unilevers], which was sold off to the latter in 1992.

1985

- The Comp. explored the possibilities of entering into the business of software export.

1986

- The Comp. received approval of Comp. Law Board for undertaking software business & efforts were taken to explore the opportunities both at home & export markets.

1987

- In chocolate group, the Comp. launched new products such as `Crackle', `Orange', `Strawberry Krisp', `Mello', & `Wildlife bar'. For every `Wildlife bar' sold, the Comp. makes a contribution to the Wildlife fund, as per an agreement entered into with the fund. In the foods drinks, the Comp. launched `Choc O Cheer.

- 42,00,000 bonus shares issued in prop. 1:1.

1988

- The Chocolate division introduced some more new products to upper and lower ends of market. In the food drinks area, a higher protein drink under the brand name `Enriche' was successfully introduced. The Company diversified into ice-cream market & a product under the brand name `Dollops' was test marketed in Hyderabad on New year day.

- In order to meet the growing demand for Company food drink products, it was decided to eatablish a new factory at Malanpur, Bhind District in the State of Madhya Pradesh.

1989

- The product of food drinks was marketed under the brand name `Enriche'.

- Effective 1st December, the name of Comp. was changed from Hindustan Cocoa Products, limited to Cadbury India, limited to reflect the wider range of products manufactured/marketed by Company.

1993

- With effect from 18th July, the Company Ice Cream business comprising manufacturing arrangements with two well known brands Dollops and Lopstop was transferred to Brooke Bond India limited for a consideration of Rs 1062.65 lakhs & an assurance from the Comp. to Brooke Bond that they would not make or sell Ice creams for a period of 8 years.

- During January-February, the Comp. issued 16,80,000 equity shares of Rs 10 each for cash at a premium of Rs 90 per share on Rights basis in the proportion 1:5 [all were taken ups]. Allotment of 105 shares of these were kept in abeyance based on Court orders.

- 16,80,000 rights shares allotted [prem. Rs 90 per share prop. 1:5s]. Another 28,000 shares allotted to employees, etc. [prem. Rs 90 per shares] in 1992-93. 22,92,000 shares allotted to CSOL [prem. Rs 90 per shares]. 105 shares kept in abeyance were allotted.

1994

- The Comp. undertook a modernization & rationalisation programme at its Malanpur factory at a cost of Rs 40 crores.

1995

- `Perk' was launched from its Malanpur plant. Towards the end of 1996, the Comp. has launched a new range of sugar confectionery, `Googly', a trangy, fizzy fruit flavoured candy in Chennai under the brand name `Trebor'.

- 74,40,000 bonus shares issued in prop. 3:5.

1997

- Cadbury India Ltd has announced rights issue of equity shares at a price of Rs.150 each in the ratio of one equity share for every five shares held. The Comp. has fixed book closure for purpose of determining rights entitlement between May 6 & June 2.

- Cadbury India Ltd has launched Truffle - flavoured soft centre moulded chocolate bar. The product was launched in Calcutta, Mumbai and New Delhi during October with subsequent launches planned in Bangalore, Chennai, Hyderabad & other mini-metros in a phased-manner in November.

- Cadbury India is launching its well-known beverage Bournvita in sachets.

- 39,61,473 No. of equity shares of Rs 10 each at a premium of Rs 140 per share allotted on rights basis in prop. 1:5.

- 32 shares kept in abeyance issued.

1998

- Cadbury launches Picnic: Cadbury India Ltd on March 23, announced the launch of Picnic in Karnataka. It is being made at a specially imported new line in the state-of-the-art factory near Gwalior.

- Cadbury India is celebrating its golden jubilee in India. To commemorate the occasion, the Comp. has organised a series of events for the employees & business associates in Mumbai, the branch offices and plant sites.

- The Board of directors of Campco have approved the proposal to enter into an agreement with Cadbury.

- Cadbury India is exploring the possibility of generating revenue from Cadbury House, its corporate headquarters at Pedder Road in south Mumbai.

1999

- Cadbury India Ltd has launched a new product, `Nice Crem', under its sugar confectioner business. The sugar candy has been launched only in Mumbai.

- During 1994-95, Cadbury entire range of products were introduced in Bangladesh. Its new wafer product, Perk, was launched in Sep.'95, in Mumbai, Delhi, Calcutta, Pune & Goa. The Comp. launched a new range of sugar confectionery, Googly a tangy, fizzy, fruit flavoured candy in Tamil Nadu under the 'Trebor' umbrella brand name.

2000

- Cadbury has introduced Perk Slims, a slimmer version of wafe.

- The Comp. has relaunched Perk, its chocolate-coated wafer, it has four new layers covered in Cadbury Dairy Milk Chocolate.

- Cadbury India limited has launched a range of gift packs for Diwali.

- The Comp. had entered into a Memorandum of understanding on July 5th, to sell its immovable property at Colaba, Mumbai.

2001

- Mathew Cadbury will take over as the new managing Director of Rs 511-crore Chocolate confectionery major, Cadbury India limited with effect from February 5.

- The Comp. has launched Sweet Nothings range of gift packs for Valentine Day.

2002

-Cadbury SchweppesPlc acquires 39.34% stake in its Indian subsidiary Cadbury India Ltd.

-Cadbury Scheweppes Pcl developed a new phenomenon allowing its consumers to define its brand profitle.

-Cadbury India has executed an agreement with Kalpataru Properties Pvt Ltd for sale of land at Thane.

-Cadbury market share has dipped to 70.7% due to competition.

-Cadbury India tapping unconventional marketing channels like non-retail chains to drive their market expansion.

-The Maharashtra Food & Drugs Administration seizes stocks & charges cadbury with mis-branding.

-Cadbury buy out of pfizer confectionary brand is expected to set a strong base in the oral gratification category

2003

-Cadbury India launches Cadbury Heroes, which is a blend of company leading brands.

--Adams will now be a part of mass markets division of cadbury India.

-Cadbury has roped in advertising firm called Lemon to handle creative for its products temptation & milt treat.

-Cadbury India has dropped Carat India & roped in Madison Media for the media planning & buying.

-Cadbury India relaunched its flagship brand 'Cadbury Dairy Milk'.

-Cadbury to tie up with BPL Mobile for SMS vending services.

-Cadbury India has been identified as 'innovation centre' by its overseas parent.

2004

-Amitabh Bachchan new brand ambassdor for Cadbury Dairy Milk

2005

-Cadbury Schweppes Asia-Pacific has announced that Mr Bharat Puri, Managing Director of Indian sub-continent, has been appointed Commercial Strategy Director for Asia-Pacific & will be based in Singapore

2007

- Cadbury India has rolled out a wafer-based chocolate called 'Ulta Perk' nationally. 'Ulta Perk' has been test marketed in southern states like Tamil Nadu & Karnataka for over 6 months & is now being launched in other parts of India. The product is targeted towards teenagers & youth. 'Ulta Perk' will be the second product offering from Cadbury in the chocolate-wafer segment, after the 'Perk' brand.